What they tell you is that DAOs are decentralized autonomous organizations. Groups of humans organizing around a specific purpose, coordinating via an agreed-upon set of engagement rules enforced on a blockchain and sharing economic resources and/or protocol rules in the quest to fulfil said purpose. What they don’t tell you in the brochure is that humans organizing around a purpose, sharing resources and coordinating via an ever evolving agreed-upon set of rules is HARD. Just like a butterfly transforming from a fleshy, ground bound caterpillar, new forms of human organization take their time to evolve from the hairy situation we’ve progressively calcified ourselves into.